Founder & CEO Sal Guarino maintains that “The right 1 + 1 = Infinity!”
While they enjoy the additional support of several outstanding behind-the-scenes team members in the US and Mexico, the uncanny personal connection or “Cynergy” as they like to call it, between Founder & CEO Sal Guarino & Chief Purveyor of Success Cynthia Herrera is the kernel of productivity, efficiency, humor, and candid communication behind The Amici Group’s ethos. It is common for clients to marvel at how much ground is covered by this tandem and the poise with which they do so in an industry where a day at the office often seems like playing a game of whack-a-mole while on a seesaw.
Sal and Cyn welcome opportunities to extend the tone of their close connection to their business partners (new amici), offering a winning combination of business savvy and clear, concise, and candid communication. Partners agree that less is more when working with The Amici Group and enjoy joining their ever-expanding yet still intimate inner circle. Of course, the “numbers” must be there, and they are. The Amici Group is wrapping up its sixth year of success, growing steadily in all key metrics annually.
Sal Guarino is a digital performance marketing expert who currently splits his time living in San Clemente, CA and San Miguel de Allende, Mexico. After 16 years as an industry veteran, Sal founded The Amici Group in 2017, a US based performance marketing network, where he continues to enjoy applying his distinct, people-oriented, growth-focused philosophy.
Could he wave a magic wand, Sal would spend all his time on his most beloved pursuits and avocations; meandering in San Miguel with his wife, communing with his two adult daughters, dining, writing/storytelling, de-facto life coaching to many dear friends, and singing a cappella standards (to the surprise of many). He has spent the past 22 years in digital advertising, helping companies grow their most valuable resources of human capital, and, of course, their bottom lines as well.
Sal writes a regular column “SALudos de San Miguel” for “Atención San Miguel” that is published in English and Spanish. His first book, a collection of autobiographical essays, “SALutations!” was published in 2018 (available here). Others are in the works…
In his former life, Sal served as an accomplished counselor, educator, and sports coach, with over a decade of experience, beginning as one of the youngest credentialed Alcoholism Counselors in New York State. He also spent time working in the spirited worlds of Wall Street and the automotive industry, endeavors that honed his natural people skills.
Most of all, Sal cherishes what he has been able to glean from these diverse opportunities: a daily sense of gratitude, beauty, and enthusiasm.
He is fond of saying:
A joy shared is a joy doubled; a trouble shared is one halved
Water seeks its own level
Clear, concise, and correct communication
Stay intense without getting tense
Happiness is an inside job
Sometimes you win and sometimes you learn
Joy is the expectancy of good
Everything always works out for us
Pressure can bust pipes or create diamonds
FEAR (False Evidence Appearing Real)
Let the turkey cook; stop opening the oven door!
When the game is over, the king and pawn go back in the same box
Live and let live
God bless ‘em
Cynthia Herrera is a savvy and unique digital performance marketer bringing quick wit, joy and dedication to the table. Cyn continues building on her prior success with social media, email, and various marketing channels with Amici where she has found her home in performance marketing.
She zealously manages a growing network alongside one of her best friends, practicing gratitude and caring for her partners. She is doubling the joy at The Amici Group where her dedication provides a wide-ranging influence in shaping Amici’s future.
Currently living in San Diego, if you can’t find her on a tennis court or with Stanley, her exuberant dachshund, she might be traveling across the world experiencing new cultures and searching for new amici!